This document contains the information about the Digital Real Estate and its process. Grapheec is not liable for the availability of your brand on public domain. The process of how we come to a registration of brand name is the following:

  1. Client submits contextual information through questionnaire

  2. Grapheec analyzes the content and delivers suggestions. Suggestions are normally within the range of 2-10 options.

  3. Client rejects or accepts the options given. (If ALL options are rejected the amount charged for Digital Real Estate or Naming Analysis is refunded.)

  4. Domain registrations begin and the project proceeds with branding design, after that phase is completed web design commences.


The term Digital Real Estate refers to the domain names, social media handles, or other markers that stake out a space on the Internet as being yours.

There’s no guarantee, for example, that Twitter, Facebook or any of the current online channels will continue to exist in the future. Even if they do, the trends may change. Who would pay for a great MySpace page today?

Rules or policies could also change in a way that impacts your short and long-term strategies. Facebook frequently changes the type of content that appears in the news feed, and the way it appears. Clearly, this could have an adverse impact upon your business.